OPTIMIZATION TIPS
Getting You Website Set Up for Backlinks

Site Optimization

Optimization is the process of creating content around the primary keyword phrases that we are focusing on. We are doing this to prepare the page in such a way so that we clearly and succinctly tell the search engines what this page is all about. We don’t want any ambiguities. We want to tell the search engines that this piece of content is specific and authoritative. We are trying to convey that we know what we are talking about. We are trying to build trust.

The search engines are in business to provide relevant search results to internet users. They need to feel that the content they display is on topic, precise and offers value for THE SEARCH TERM (i.e. our Primary Keyword Phrase). So, let’s say our website is about Taylormade Golf Clubs - if someone does a search for Taylor Made Golf Clubs – we want to convince the search engines that our page is HIGHLY relevant and WORTHY of being presented to the visitor.  

If you write content with this concept in mind you stand a MUCH greater chance of getting to the top.

So let’s get started ….

Overview

A good rule of thumb is to optimize your home page around a couple (no more than 2 or 3) of your most critical keywords (your Primary Keywords) and then to create additional pages for each of the Secondary Keyword Phrases you want to promote.

So, keeping on a golf related theme, let’s pick 5 keyword phrases to focus on

Primary: Taylormade Golf Clubs, Taylormade Golf Equipment

Secondary: Taylormade Drivers, Taylormade Irons, Taylormade Putters

Creating Content

Now what we want to do is to create content. We’ll have content created for our home page that will focus on the terms Taylormade Golf Clubs and Taylormade Golf Equipment

Next we’ll create content for 3 additional pages: 1 page for each of the following: Taylormade Drivers, Taylormade Irons, Taylormade Putters

Let’s refer to the content as an article - each of the pages that we create will have an article that focuses on the keyword(s) selected for that page.

Just write good conversational content. The keyword phrases need to be mentioned, of course, but don’t overdo it (see more below). It really isn’t hard to do. Most normal conversations will do this automatically. If you and I were to simply chat for a minute about the game of golf we would automatically use words and phrases that are germane to the content.

So just write conversationally – for your audience. DO NOT attempt to “keyword stuff” – that is - do not simply repeat your primary keyword phrase over and over again. It’s not necessary and can be construed as spamming.

LET'S LOOK AT SOME SPECIFICS

Here are a number of the most important areas you should focus on: