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KEYWORD
STRATEGY
Picking the Right Keywords to Promote Is Critical
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Before you go off and create your SEO
and Back Links campaigns, make sure you
are going after the right keywords. The
biggest mistake we see is people going
after keywords that are impossible to
place well for.
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Recently we
had someone, who had just put up a brand
new site, ask us to help him get a top
placement for the term "credit cards".
We told him forget it. Don't waste your
time or your money.
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The
Top 10 positions for Credit
Cards are dominated by: americanexpress.com, bankrate.com,
capitalone.com, chase.com,
citicards.com, creditcards.com,
discovercard.com, mastercard.com,
visa.com |
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There are 128 million competitors
for this term, even if you use
"credit cards" |
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These sites have been around for
10-12 years. They have Page Ranks of
5-8 and have thousands of backlinks.
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In
short - you can't beat them. Not
without investing an enormous amount of time and
money. |
So what
should he do if he can't go after the
term Credit Cards - follow one critical
rule -
"Pick Battles You Can Win" |
3 STEPS TO DOING WELL
In order to do well on
the net:
1. Find a number of
keyword phrases that have (a) a reasonable number of
searches every month and (b) relatively little
competition.
2. Put up a web page for
EACH of these phrases - at the very least use an
article or some kind of original content
3. Promote your home
page AND each of these keyword focused pages.
So in the case of the client
with the Credit Card site, we won't reveal what keywords
we came up with, but we'll give you one he didn't use -
military credit cards.
It has 1,300
searches per month and only about 4,200 competitors
using the exact keyword search ("military credit
cards"). It should be easy to dominate.
Of course the term credit
cards gets more searches per month. But so what - you
can't get to the top anyway. Go find 10 or 20 more
phrases like Military Credit Cards and build your
traffic on keywords that you can dominate.
HERE IS AN EXAMPLE OF THE
RESEARCH YOU SHOULD BE DOING
Let's say your site was
about car parts - here's an analysis of some related
keyword phrases:
|
Keyword Phrase |
Searches Per
Month |
"Direct"
Competition |
Odds Against
Success |
Go or No |
Comments |
|
Used Parts |
12,100 |
2,200,000 |
15,100 |
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Impossible |
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Chevy Cars |
22,000 |
146,000 |
2,280 |
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Emphatically
Not |
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Chevy Parts |
18,100 |
642,000 |
1,650 |
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Forget About
It |
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Chevy Wheels |
2,900 |
273,000 |
85 |
 |
Probably a
bit too hard |
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Chevy
Dealerships |
8,100 |
268,000 |
76 |
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Probably a
bit too hard |
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Chevy Blazer
Parts |
2,400 |
13,600 |
29 |
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Will need a
bit of promotion |
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Chevy Auto
Parts |
3,600 |
19,600 |
27 |
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Should be
do-able |
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Chevy Car
Parts |
2,400 |
18,200 |
20 |
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Go For It! |
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Chevy
Performance Parts |
1,600 |
7,040 |
12 |
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Should be a
piece of cake |
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Nova Car
Parts |
14,800 |
1,890 |
3 |
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An Incredible Winner |
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You are
looking for keywords with a reasonable
volume of searches every month, limited
competition, and a green light - which
means an excellent chance of success to
get a keyword phrase listed in the Top
10 at Google. |
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FREE ANALYSIS
Want to find out how
well your phrases would do?
Just click the link below. We'll do an analysis and
let you know what the competition is like and what
the chances are of getting a Top Position in
Google. Just like you see above. The review is free
and there is no obligation
whatsoever.
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