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In April 2012, Google
released their most recent
algorithm change, dubbed "Penguin". It was Google's
most aggressive effort to date to go after what they
consider "over optimization" and "webspam". A fancy term for
either attempting to manipulate your website content
or creating "suspicious" backlinks. Google
will even penalize sites that are too aggressive
Whereas
in the past we would have been content to point all
of the backlinks at your website, because of the
recent change we now recommend that some portion of
those backlinks be directed to "authority sites"
These are websites that are
well respected by the search engines and usually
have high page rank. These are sites like Tumblr,
Ezine Articles, Squidoo Lenses, YouTube, etc. Backlinks pointed at
these sites will help the authority pass on to your
site. It's a more conservative approach.
And we
also know that the major search engines are now
taking "social buzz" into consideration. So we now add in a some social media
links from
Facebook, Twitter, etc |